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Pinilla Wati Tabrani, business is booming. A former secretary who now makes thirteen to fifteen trips a day carrying passengers or delivering food on her motorbike. A taxi service known as “Ojek” in Indonesia. “My life is better because I can earn money more every day. I can get a minimum at three hundred thousand rupiahs. I’m 40 and time of working is flexible so I can manage my time by myself”. She and a million other drivers have signed up with coach a tapping on a mobile technology that has opened up a new world of possibilities in the sharing economy.
Since 2010, Gojek has become one of Indonesia’s hottest startups and the country’s first unicorn with valuation of over five billion U.S. dollars. “Originally the idea came about from my own frustration with taking objects everywhere in Jakarta. Pricing was super untransparent. I couldn’t find them during rush hour, a lot of the times. There was generally a reliability issue”. Nadim Makarim is the man behind Gojek’s meteoric rise. A Harvard MBA graduate, he spoke to me from his head office in Jakarta about how it all began.
Source: CNBC International TV Channel on Youtube
Very informative.I think Go-jek will still continue to serve years ahead. Given the technology and more advanced one in the future they will still be a unicorn or even bigger.